Here are some samples of promotional writing with a focus on the experience.
Short (international) Bio
Rise up and occupy the dance floor with the smooth Afro-Funk and Latin Soul grooves of Coco Jafro. These CBC Spotlight and Breakout West acclaimed artists are spreading their unique passion around the world, and they are here to set you free. Freedom to move, freedom to think, freedom to exchange culture and energy without oppression, suppression or repression. Coco Jafro brings the power and the party to people.
Coco Jafro is here to liberate, invigorate and elevate igniting your senses with seductively smooth vibrations from around the globe. Linger in the rhythms and savour the flavours from Africa to Latin America. A revelation for a revolution, this innovative Afro Funk - Latin Soul ensemble unlocks a powerful desire to live with freedom and move with abandon. Break free from whatever is holding you back and follow this dynamic group as they lead you to a world of positive, energetic celebration. Socially conscious, culturally curious, musically notorious, CBC Searchlight and Breakout West acclaimed and crowd renowned. Coco Jafro packs the floor and smashes the ceiling.
Coco Jafro are catching fire with their unique blend of worldly funk fusion. An eclectic mosaic of influences including Santana, Chaka Kahn and Stevie Wonder conspire to produce scintillating grooves that rumble dance halls and reverberate with an inclusive spirit of justice. Their members reflect the vibrant diversity found in their stomping grounds, Vancouver, B.C. Canada. Their personal roots provide spice to infuse their potent musical stew with an infectious rhythm and a wide scope of vision. Weaving radical people in a worldwide tapestry, their passion is exploring their culture with you. Like their anthemic track Do what I want, they are forging a new path their international fan base is eager to follow.
Coco Jafro have become icons in their community playing sold out crowds at revered hot spots like Frankie's Jazz and Guilt & Co, and have been recognized for their impact earning a nomination as the 'Best Live Act' from the Van Isle Music Awards. As their sound spread further they were honoured with nominations from Breakout West as the Best Urban Artist of the Year and regional finalists in CBC's esteemed Searchlight competition in 2016. The band has taken their brand of 'Vintage funk and 21st century urban cool' (World Beat Canada) around the country and across the world with a soul expanding North African Tour. They have shared stages, and the same prestigious venues as industry titans Five Alarm Funk, Delhi 2 Dublin, The Boom Booms and Grammy and Juno nominee and winner Alex Cuba.
Coco Jafro is always on the hustle, recently headlining the TD International Jazz Festival, and Salmon Arm Roots & Blues Festival. They are in demand regulars at high profile celebrations rocking the stage at CBC Nooners Concert Series, Harmony Arts Festival, Dragon Boat Festival, Victoria International Jazz Festival. Plus they recently completed a thumping B.C. tour in honour of their imminent 4th Album ‘Forces of Nature’ which is set to blow up in 2018. Their new record is poised to shake the firmament with world spanning beats and soulful savvy lyrics to engage, enrich and embolden those among us hungry for an inclusive human evolution. Seize the future and start the party with the always relevant, always exciting, always progressive Coco Jafro.